12 Days of Christmas from The Marketing Pilot

From my free marketing strategy course to long term marketing leadership support, my 12 Days of Christmas highlights some of ways I can help your business move forward with back to basics marketing.

A Mini Course on Marketing Strategy

On the first day of Christmas, The Marketing Pilot gave to me, a mini-course on marketing strategy. 

I don’t just give away my Marketing Foundations Mini Course at Christmas, it’s free all year round. You don’t even have to hand over your email address to access it.

I created a framework of five building blocks to help B2B service-based business owners get to grips with the basics of marketing.

I don’t mean getting to grips with the basics of marketing tech, I mean the good old-fashioned, strategic marketing basics. The basics that enable you to define your ‘who’ (ideal client) and ‘why’ (as in, why they should listen to you).

Many small business owners and freelancers (and big businesses for that matter!) can easily fall into the trap of starting with the ‘what’. They create a product/service (the what), and delve straight into ‘how’ to market it and ‘where’ to market it.

When we jump straight to the ‘what’ and skip the ‘who’ and the ‘why’ our marketing efforts can become an uphill struggle….an expensive one!

I don’t want marketing to be an expensive, uphill struggle for anyone, that’s why I created this framework and subsequent course.

To access the course, visit https://marketingpilot.co.uk/marketing-foundations/

Two Marketing Audits

On the second day of Christmas,  The Marketing Pilot gave to me, two marketing audits and a mini course on marketing strategy. 

When you have growth ambitions for your business, when you want to take it places, it’s really important to know where you’re starting from.

It’s really important to understand your current situation and a marketing audit helps you to do just that.

It’s much easier to plan your journey when you know where you’re starting from, right? It’s much easier when you know the optimal route to take, the obstacles you should avoid along the way, and which roads lead to great opportunities.

A journey is also much easier (and comfortable!) when you have the right vehicle to take you there. An audit helps you to understand the vehicle that will take you on your journey, it’s strengths, weaknesses and how appropriate it is for the route you’ve chosen.

If you’d like to find out more about my marketing audit packages and how an audit could benefit your business, email me to book a free consultation (helen@marketingpilot.co.uk)

Audit packages start at £1,750 and as a little Christmas bonus from me to you, a 12 week marketing plan will also be included for audits booked by 31st January 2020.

Three Competitors Analysed

On the third day of Christmas, The Marketing Pilot gave to me, three competitors analysed, two marketing audits and a mini course on marketing strategy.

48% of SME’s in the UK manufacturing sector say that competition in the marketplace is a major obstacle to the success of their own business*.

The first step in overcoming this obstacle is to assess how you stack up against them in terms of what matters to the customer.

I’ve found that when businesses engage in conversations about the competition, they can be quite subjective and emotional. Although this approach may give you the answer you want, it’s not the one you need to help you overcome this obstacle.

When you’re trying to gauge yourself against the competition, it’s important to take a more objective approach, one based on fact. An approach that weighs up how you and your competitors perform against your customer’s needs.

Competitor analysis plays a big part in the services I provide, but I’ve also got a free Competitor Benchmarking Workbook that is available to download from my website. It’s a great tool to help you assess your current position.

Download the workbook https://marketingpilot.co.uk/free-competitor-benchmarking-workbook/

*Longitudinal Small Business Survey 2018

Four Planning Sessions

On the forth day of Christmas, The Marketing Pilot gave to me, four planning sessions, three competitors analysed, two marketing audits, and a mini course on marketing strategy. 

Whether planning on a quarterly or bi-annual basis, my marketing planning services don’t just stop at the planning sessions themselves.

I don’t just document your plan, throw it over the fence and run. I stick around….well, virtually anyway, and become your Virtual Marketing Director.

I will help you to establish metrics that measure the effectiveness of your marketing efforts, and track how they contribute to overall business objectives.

Commercially aware and insight driven, I’ll help you to leverage the data you hold in your business, and provide insight for more informed decision making.

I’ll act as a mentor to your junior team members and ensure that your plans are implemented.

Marketing planning session packages with ongoing monthly support start at £11,950 for the year, which can be paid monthly.

A marketing director for less than £1,000 per month? It must be Christmas!

For a free consultation to assess the needs of your business, email helen@marketingpilot.co.uk

Five Prosecco Cocktails

On the fifth day of Christmas, The Marketing Pilot gave to me, five prosecco cocktails, four planning sessions, three competitors analysed, two marketing audits, and a mini course on marketing strategy. 

OK, so I can’t give you five prosecco cocktails, but I certainly enjoyed them.

I celebrated my birthday on the fifth day of Christmas, so I hope you will forgive me!

Six Case Studies

On the sixth day of Christmas, The Marketing Pilot gave to me, six case studies, five building blocks, four planning sessions, three competitors analysed, two marketing audits, and a mini course on marketing strategy. 

The B2B buying process continues to evolve. According to research by Gartner, when making a purchase decision, B2B buyers spend 27% of their time researching independently online.

When your prospects visit your digital channels and your website, what information are you providing them to aid this independent research?

Do you just talk about your products or services, or do you answer the questions that your prospects have? Do you demonstrate the problems that your business solves?

Case studies are a great way of communicating how you solve your clients’ problems. They are a great source of information for your prospective clients when they’re researching independently online.

If you’d like some help developing a content strategy that gives your prospects the information they need at each stage of the buying process, simply email me to book a free consultation (helen@marketingpilot.co.uk).

Seven Buyer Personas

On the seventh day of Christmas, The Marketing Pilot gave to me, seven buyer personas, six case studies, five building blocks, four planning sessions, three competitors analysed, two marketing audits, and a mini course on marketing strategy. 

Who, Why, What, How and Where, is a really simple way to make sure that you have the basics in place when it comes to marketing your business.

WHO is your ideal client?

WHY should they choose you?

WHAT is the product/service you are offering?

HOW are you going to talk to your ideal client?

WHERE are those conversations going to take place?

It’s easy to fall into the trap of starting with the WHAT and delving straight into HOW to market it and WHERE to market it.

When you jump straight to the WHAT and skip the WHO and the WHY your marketing efforts can become an uphill struggle….an expensive one! Because if you don’t understand WHO it is you’re selling to then you’ll just be guessing when it comes to defining how you should market to them and where to find them.

First and foremost, define WHO it is you want to sell to, and I can help you to do just that.

To find out how I can help your business define your WHO, email me to arrange a free consultation (helen@marketingpilot.co.uk).

Eight Presentations

On the eighth day of Christmas, The Marketing Pilot gave to me, eight presentations, seven buyer personas, six case studies, five building blocks, four planning sessions, three competitors analysed, two marketing audits, and a mini course on marketing strategy. 

Style, Structure, Significance and Spectators, the 4S framework at the heart of the presentations and reports I create for my clients.

Here are eight types of presentation that I can develop for your business:

📌 Company Overview

📌 Investor Pitch

📌 Sales Pitch

📌 Monthly Progress Reports

📌 Management Information

📌 Training Presentations

📌 Keynote Presentations

📌 Insight and Research

Whether you’re looking to inform, educate, or convince your audience, I can help to get your message across.

Simply send me an email for more information (helen@marketingpilot.co.uk).

Nine(ty) Minutes of Mentoring

On the ninth day of Christmas, The Marketing Pilot gave to me, nine(ty) minutes of mentoring, eight presentations, seven buyer personas, six case studies, five building blocks, four planning sessions, three competitors analysed, two marketing audits, and a mini course on marketing strategy. 

My 1-2-1 Mentoring Sessions are back!

If you’re a freelancer or small business owner who doesn’t know where to start when it comes to marketing your business, or you’re seeking that all important external perspective, then my Flying Solo Mentoring Sessions are a great way to get you moving forward.

Focused on those all important strategic marketing basics, these sessions are so much more than the 90 minute call itself. Incorporating a pre-session questionnaire,  I’ll be well prepared for our call to ensure our time together is maximised. This is followed up with a written report which a recent client described as “GOLD”.

We’ll focus on the basics that enable you to define your ‘who’ (ideal client) and ‘why’ (as in, why they should listen to you), develop your USP and core marketing message.  At £150, these sessions are a great investment to help you build a strong foundation for your marketing strategy.

Book your session here:

https://calendly.com/marketingpilot/flying-solo

Note: Available for B2B service-based freelancers and sole traders only

Ten Process Maps

On the tenth day of Christmas, The Marketing Pilot gave to me, ten process maps, nine(ty) minutes of mentoring, eight presentations, seven buyer personas, six case studies, five building blocks, four planning sessions, three competitors analysed, two marketing audits, and a mini course on marketing strategy. 

Marketing isn’t just about what you say, it’s about what you do, and your processes are key to what you do.

Whether process improvement on the shop floor helps to increase output, reduce waste, or improve failure rates, all of these things contribute to an improved customer experience.

But process improvement goes beyond the shop floor.

With a background in manufacturing, Six Sigma played a key role in my career. I’ve carried the process improvement principles from my operational roles through to the #marketing function with great success. It’s made me a better marketer.

Processes are an important element of the extended marketing mix. Given that they are much more difficult for your competitors to replicate, process improvement should be a key focus for any business wanting to deliver an exceptional customer experience.

Email me (helen@marketingpilot.co.uk) if you’d like my help with process improvement in the sales and marketing function of your SME.

Eleven Feedback Questions

On the eleventh day of Christmas, The Marketing Pilot gave to me, eleven feedback questions, process maps, nine(ty) minutes of mentoring, eight presentations, seven buyer personas, six case studies, five building blocks, four planning sessions, three competitors analysed, two marketing audits, and a mini course on marketing strategy. 

Feedback from customers helps businesses to learn, it helps them to improve.

Although, in order to do that you have to ask questions, that when answered, provide insight rather than just a top-level customer satisfaction rating.

It’s about taking feedback beyond a customer satisfaction, box ticking exercise and using it to obtain a picture of how your customers view your business.

Because marketing isn’t just about what you say, it’s about what you do, understanding how your customers view your business is key to ensuring that those two things are aligned.

Misalignment between what you say and what you do can lead to mistrust in business relationships, and ultimately impact turnover and profitability.

Are you asking your customers the right questions? Do those questions enable you to improve? Email me at helen@marketingpilot.co.uk if you’d like to find out more.

Twelve of Weeks of Planning

On the twelfth day of Christmas, The Marketing Pilot gave to me….

🎄12 Weeks of Planning

🎄11 Feedback Questions

🎄10 Process Maps

🎄9 (ty) Minutes of Mentoring

🎄8 Presentations

🎄7 Buyer Personas

🎄6 Case Studies

🎄5 Prosecco Cocktails

🎄4 Planning Sessions

🎄3 Competitors Analysed

🎄2 Marketing Audits

and a Mini Course on Marketing Strategy

If you book one of my Marketing Audit Packages by 31st January 2020, I’ll also create a 12 Week Marketing Plan for your business. It’s a little Christmas bonus from me to you.

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